DIGITAL MARKETING
1) what are different types of website?
Ans:- In today's market place there are much website types to choose! As the end user , how do you know which type of website to choose for your business? Below we have complied a list of all the different kinds of sites & the features & benefit of each one.
Originally, websites were purely informational. Before the web was opened to the public, educational and research institutions and government agencies were able to make information available to each other via text-only websites. Now that we have the World Wide Web,
there are more types of websites than you can shake a stick at. Here we will discuss the basic types, noting that we will not include all and that there are hybrids of all those we will discuss.
There are different types of website are as follows:-
1.Personal websites
2.Photo Sharing Websites
3.Writers / Authors Websites
4.Community Building Websites
5.Mobile Device Websites
6.Blogs
7.Informational Websites
8.Online Business Brochure/Catalog
9. Directory Websites
10.E-commerce Websites
1.Personal websites:- Your Internet Service Provider or Domain Registrar may offer you free server space for you to create your own website that might include some family photos and an online diary. Usually these will have a web address (URL)
looking something like this: www.yourisp.com/~your-user-name/. This type of site is useful for a family, teenagers, grandparents, etc. to stay in touch with each other. This type is not advisable for a small business because the URL is not
search engine friendly and the limited server capabilities your hosting company offer may not be sophisticated enough for a small business websites.
2.Photo Sharing Websites:- These types of website are cropping up like fleas on dog. There are web sites like, Flickr.com, Photosite.com, and Google's Pi casa.
There could easily be over a hundred such sites that offer free photo sharing paid for by their online advertising.
Also, many digital cameras and photo printers now come with software enabling mere mortals to create digital photo slide shows and upload them to the web. Most smart phones have apps to accomplish the same ends.
3.Writers / Authors Websites:- Writer's and Author's websites are part of what's known as the Writer's or Author's Platform in the publishing business. The platform includes, a website, a Facebook presence, blog, Twitter account, and the old fashioned mailing list.
Many publishers will ask a prospective client about their platform. In other words, "If we publish your book, what sort of a reader base do you already have that we can count on to buy your new publication?" Fairly weighty request, wouldn't you say? For now, let's
concentrate on the website part. A writers website would include a biography, a catalog of published books and works, perhaps excerpts from some works, links to publications on sites like Amazon.com, a link to the writer's blog, reviews and comments on the author's
publications. You get the idea, and that is to build a following, a fan base to which future publications can be directly marketed.
4.Community Building Websites L:- Social Websites, Forum Websites, and Sharing Websites.
These websites build online communities of people who want to interact with other people socially or meet people who share their interests. The best known website of this type is probably Facebook.COM . There's also LinkedIn, and let's not forget the old
MySpace.com just to mention a few. For sharing and discussing mutual interests, there are online forums for practically any subject you can think of. These Forum websites can be a great source of information and help for the small business person.
(I'm sure there is a forum dedicated to your type of business. Just do a web search for something like real estate web forum.) Now you can see this is where we start to get into the idea of "hybrid" sites.
Photo Sharing and other forms of sharing sites might also be considered community building sites, much as Blogging sites are. Can Dating Sites be considered Community Building Sites, or are they E-commerce Sites. All that's up for discussion.
5.Mobile Device Websites:- The use of mobile devices (smart phones, tablets, watches, etc.) has become ubiquitous. One problem is that standard websites are difficult to view and sometimes take a long time to download on some of these devices with their
small screens and wireless connections. Websites whose pages are narrower in width and take up less bandwidth work much better for mobile devices. A new domain designation has been created to identify websites that are "mobile friendly".
That is mobi, as in www.xislegraphix.mobi, if I had such a site. If you have a small business that would benefit from being viewed on a mobile devise, you should consider investigating the possibilities of creating a mobile friendly site.
6.Blogs:- People took the words Web Logs and shortened it to Blogs—online diaries, journals, or editorials, if you will. My, how Blogs have taken over the Internet. A person used to be outdated if he/she did not have a website, now having a blog is DE rigger.
A blog owner will log-on daily, weekly, or whenever, and write about whatever is going on in their lives or business, or they may comment on politics and news. How wonderful the Internet is! Now anyone who can afford a blog can be self published and allow their
thoughts to be read by anyone in the world who has online access. How important is blogging to the small business person?
7.Information Websites:- A major informational site is , the online encyclopedia. And it is unique, because it allows members to contribute and edit articles. Now your small business may not want such a comprehensive site, but if you have information
to share or sell, an informational website would fill the bill. Suppose you have a landscaping business. You could create a website that lists plants with their definitions and planting and caring instructions. This would be helpful to people, and you would use it
to lead people to your nursery. Of course you could "hybrid" this site by adding an e-commerce feature, a forum, or even photo sharing.
8.Online Business Brochure/Catalog:- In the days before the Internet, we used the print, radio, and television media to spread the word about our businesses. Now we can cast a large net, reaching literally millions of people all over the world with just one website.
With your online brochure or catalog, you can show anyone who looks for and finds your website, photos and descriptions of your products or services. To some this may sound like an E-commerce Website, but there are many businesses that deal in products or services
that are not sell able over the web—think hair-stylist, dentist, or day-care center.
9. Directory Websites:- Just as we used to use the printed Yellow Pages in phone books to find services and businesses, today we have website directories. The Yellow Pages has one. Directories can be dedicated to a certain topic or industry, or they can encompass
geographical areas. Search Engines, such as Google.com and Yahoo.com can be considered directories, but since their databases are so large, rather than searching alphabetically, one enters a search term in the search field.
10.E-commerce Website:- Ever hear of Amazon.com? It's one of the grand-daddies of all e-commerce websites. But you don't have to be an Amazon to sell your products online. There are millions of small businesses who use their e-commerce websites to sell their products
over the Internet. Just about anything that can be sold in a brick-and-mortar store can be sold online—with much less overhead! Is an E-commerce Website right for you?
Read more about E-commerce websites...
This are the different types of websites.
2)What is a search engine?
Ans:- A web search engine is a tool that allows people to find information on world wide web. If Megan wants to find information on pest control services she will probably search in Google by typing in Pest control services As you know , the world wide web is so huge
that it is absolutely impossible to find all web pages that reference pest control services. In any case, Megan is not interested in web pages that just mention pest control. Without a search engine it would have been impossible for Megan to find what she wanted.
But we are able to find what we want with in seconds using Google!
3)How search engine work?
Ans:- Assume you are reading a book and want to find reference to a specific word in the book. What do you do? You turn the pages to end and look in the index! You will then locate the word in the index, find the page numbers mentioned there and flip to corresponding
pages.
Search Engines also work in a similar way.
Search engines are constantly building and updating their index to the world wide web. They do this by using "spiders" that "crawl" the web and fetch web pages. Then the words used in these web pages are added to the index along with where the words came from.
When someone searches for "pest control services" the search engine already has a list of web pages that refers to "pest control services". The only thing left to do is to sort the web pages in order of relevance. This is done based on number of key factors.
4)what is digital media marketing?
Ans:- Digital media marketing is a term used to desc be the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, inference marketing,SEO, social media and online
advertising to help brands connect with customers and uncover performance of marketing programs in real-time.
As much as people toos around "digital marketing", I get the impression that we're not all on the same page in terms of what it actually means. Just a few weeks ago, we posted a digital marketing predictions post that now has nearly 8,000 social shares. Both the answers
and the feedback were quite varied.
To get an handle on how brand digital marketeers view the topic, I reached out to a number of practitioners and executives to ask them directly:
Definition
The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones
and electronic billboards, as well as via digital and televisions and radio channels.
5)What do you mean by E commerce website?
Ans:- E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer,
consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transaction processes for online shopping.
The beginnings of e-commerce can be traced to the 1960 s, when businesses started using Electronic Data Interchange (EDI) to share business documents with other companies. In 1979, the American National Standards Institute developed ASC X12 as a universal standard for
businesses to share documents through electronic networks. After the number of individual users sharing electronic documents with each other grew in the 1980 s, in the 1990 s the rise of eBay and Amazon revolutionized the e-commerce industry. Consumers can now purchase
endless amounts of items online, both from typical brick and mortar stores with e-commerce capabilities and one another.
The benefits of e-commerce include its around-the-clock availability, the speed of access, the wide availability of goods and services for the consumer, easy accessibility, and international reach. Its perceived downsides include sometimes-limited customer service,
consumers not being able to see or touch a product prior to purchase, and the necessitated wait time for product shipping.
The e-commerce market continues to grow: Online sales accounted for more than a third of total U.S. retail sales growth in 2015, according to data from the U.S. Commerce Department. Web sales totaled $341.7 billion in 2015, a 14.6% increase over 2014. E-commerce conducted
using mobile devices and social media is on the rise as well: Internet Retailer reported that mobile accounted for 30% of all U.S. e-commerce activities in 2015. And according to Invesp, 5% of all online spending was via social commerce in 2015, with Facebook, Pinterest
and Twitter providing the most referrals.
The rise of e-commerce forces IT personnel to move beyond infrastructure design and maintenance and consider numerous customer-facing aspects such as consumer data privacy and security. When developing IT systems and applications to accommodate e-commerce activities,
data governance related regulatory compliance mandates, personally identifiable information privacy rules and information protection protocols must be considered.
6)what is digital advertising?
Ans:- Digital advertising, simply put, is advertising on the Internet. Digital advertising
encompasses display adverts found on websites, adverts on search engine results
pages (covered in the chapter on Search Advertising), adverts placed in emails
and on social networks, and other ways in which advertisers use the Internet.
Of course, this is not just limited to computers – digital advertising can be found
anywhere you access the web, for example, through mobile devices.
The main objectives of Digital advertising are to increase sales, improve brand
awareness and raise share of voice in the marketplace. It is based on the simple
economics of demand and supply. Advertisers aim to stimulate a consumer need
(demand) and then satisfy that need (supply).
Digital advertising, naturally, follows web user behavior. Advertisers want to
place their adverts where potential customers will see them. Digital advertising is
not limited to one specific medium or location – it can be placed almost anywhere
on the web and can consist of images, text, videos, interactive elements, and even
games.
Although the Internet provides new scope for creative approaches to advertising, we
see its true advantages when we realize how traceable (and therefore measurable)
Internet advertising is. It is possible to track all interactions with the advert itself:
the number of impressions served, how many clicks it received, post-click-and view
data, and how many unique users were reached. This leads to valuable data
that can be used to make sensible, effective business decisions.
7)Evolution of google.
Ans:- Google began in 1996 as a research project by Larry Page and Serge y Brin Ph.D.
students at Stanford University.
In search of a dissertation theme, Page had been considering—among other things—exploring
the mathematical properties of the World Wide Web, understanding its link structure as a huge graph.
His supervisor, Terry Wino grad, encouraged him to pick this idea (which Page later recalled as
"the best advice I ever got") and Page focused on the problem of finding out which web pages link
to a given page, based on the consideration that the number and nature of such backlinks was valuable
information about that page (with the role of citations in academic publishing in mind).
In his research project, nicknamed "Back Rub", Page was soon joined by Brin, who was supported by a
National Science Foundation Graduate Fellowship. Brin was already a close friend, whom Page had first met
in the summer of 1995, when Page was part of a group of potential new students that Brin had volunteered
to show around the campus. Both Brin and Page were working on the Stanford Digital Library Project (SDLP).
The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital
library" and it was funded through the National Science Foundation, among other federal agencies.
Page's web crawler began exploring the web in March 1996, with Page's own Stanford home page serving as
the only starting point. To convert the backlink data that it gathered for a given web page into a measure
of importance, Brin and Page developed the PageRank algorithm. While analyzing BackRub's output—which, for
a given URL, consisted of a list of backlinks ranked by importance—the pair realized that a search engine
based on PageRank would produce better results than existing techniques (existing search engines at the time
essentially ranked results according to how many times the search term appeared on a page).
Convinced that the pages with the most links to them from other highly relevant Web pages must be the most
relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and
laid the foundation for their search engine.
8)What is search engine optimization?
Ans:- Search engine optimization or SEO in short, is a set of rules that can be followed by web site (or blog)
owners to optimize their web sites for search engines and thus improve their search engine rankings.
In addition it is also a great way to increase the quality of their web sites by making them user- friendly,
faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number
of rules (or guidelines), a number of stages and a set of controls.
In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day
looking for answers to their questions or for solutions to their problems. If you have a web site, blog or
online store, SEO can help your business grow and meet the business objectives.
Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO
is one of the tools available in your Internet Marketing arsenal. It is not Internet Marketing as such but it
can be part of your overall Internet Marketing campaign which normally includes other things like social media
promotion, content strategy etc.
9)What is google trends?
Ans:- Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a
particular search-term is entered relative to the total search-volume across various regions of the world, and in
various languages.
The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is
searched for relative to the total number of searches, globally. Below the main graph, popularity is broken down by
countries, regions, cities and language. Note that what Google calls "language", however, does not display the relative
results of searches in different languages for the same term(s).
It only displays the relative combined search volumes from all countries that share a particular language (see "flowers" vs "fleurs").
It is possible to refine the main graph by region and time period. On August 5, 2008, Google launched Google Insights for Search,
a more sophisticated and advanced service displaying search trends data. On September 27, 2012, Google merged Google
Insights for Search into Google Trends.
10)Why it is useful?
Ans:- Google Trends is useful for your data analysis and researches?
Google Trends provides interesting informations and data about the interest among a certain keywork, in a certain area, in a certain time.
But it seems to me that it provides this kind of powerful infos only for keywords searched a very huge amount of times. Not useful for investigate
about niches....
Do you, as "data analyzer"/"data scientist", use Google Trends for understand the market, do data analysis, etc?
If yes, how can you understand powerful information about niches?
With niches I mean not only keywords like "twitter" or "eCommerce", but something like "cram software free", or "coffee machines illy",
and not only related to a huge area (like World, or USA, oar UK), but related to a region, or to a city (which is not London or Milan or New York),
but maybe Florence, Ge nova, Luciano, Manchester.
11)How to carry out keyword research?
Ans:- Keyword research is when people use keywords to find and research actual search terms that people enter into search engines.
The knowledge about these actual search terms can help inform content strategy, or marketing strategy overall.
Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.
The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you
reach only the most interested people, who are more likely to become your customers.
When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person's search terms,
as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
